Retail Fest US, San Diego, 2024
Retail Fest, a can't miss conference on the Australian trade show calendar, brought their dedication to pushing the boundaries of retail marketing and doing things differently to the US market in January of 2024. The 3 day event featured a welcome concert at the famed House of Blues with headlining talents Fat Joe and Dave East. The next two days at the event featured a packed sponsor exhibit hall, and 3 stages featuring over 50+ visionary speakers delivering valuable insights from renowned businesses such as as Salesforce, Bloomreach, and Ulta Beauty. In my role as Lead Event Producer for the event, I oversaw a pre-production team of 12 core producers, and a further 75 more onsite. Our team handled every aspect of the project in pre-production and onsite.
More from my portfolio...
World Series Premium Activations, 2021
A once in a career opportunity occurred in 2021 when the Braves defied all odds and made it the World Series. One of my favorite assignments came in the form of decor in our Premium spaces. We took team member Joc Pederson's newfound love of wearing a pearl necklace on the field and added it to balloon and installation decor. Our World Series run also incorporated multiple photo activations.
Prom Series, 2022
Through the Atlanta Braves Foundation's partnership with MLB Wives-founded non-profit Prom Series, I had the opportunity to plan an incredible, heart points event for teens in foster care. Prom Series mission: "to curate once in a lifetime experiences for foster teens to build confidence and self worth." Our goal: awe-inspiring, feminine, pre-game event concept where the girls were showered with delicious food, custom cookies, professional hair and make up, custom jerseys, and were gifted an entire package of back to school clothes and essentials gifted by Braves wives.
World Series VIP Hospitality, 2021
"BATtLe: The Parties...The Win... The 2021 World Series" events were awarded the 2022 Allie Award for Best Public Event. A once in a career opportunity occurred in 2021 when the Braves defied all odds and made it the World Series. My team was tasked with pulling together more than 10 VIP Hospitality/Ownership Events with less than 14 days planning time. We even caught "Hammerin' Hank" custom cocktails on fire!
Braves Foundation Gala, 2020
A new concept for the Braves Fest Gala, spearheaded by the Atlanta Braves Foundation. Design inspiration: highlighting the best of Atlanta culture, interactive guest installations, museums and graffiti, party with a purpose.
Dinner on the Diamond, 2019
A first of its kind event held on July 9, 2019 at SunTrust Park. We hosted over 350 A-List Members for Dinner on the Diamond for a special viewing of All Star Game. Design inspiration came from elevated elements of Braves branding, and Curacao-born Braves All Star Andruw Jones, with nods to tropical foliage, and a Blue Curacao signature cocktail ("The Blue Slugger") wall that greeted guests as they entered into the event with unprecedented field access!
The Bridal Theory Shoot, 2015
Design inspiration from Atlanta. Peaches, jewel tones and vintage china. Shot: February 2015 for the Bridal Theory
Classic Southern Wedding, 2016
November 19, 2016. Pebble Hill Plantation | Thomasville, GA.
Photography: Anna Shackleford.
Design Inspiration Words: Sophisticated, Classic, Southern.
Design Elements: Marsala, Magnolia, Boxwood, Intricate Lighting.
Published on Carats & Cake
Palm Beach Wedding at Atlanta History Center, 2016
https://issuu.com/theknotga/docs/theknotgeorgiaspringsummer2017
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