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Brand Protection, 2024
Retail Fest U.S. Debut
San Diego, CA
Role: Lead Producer
Year: 2024
Role: Lead Producer
Year: 2024
Context
Australia’s leading retail marketing conference launched its first U.S. edition as a multi-day experience integrating thought leadership, sponsorship, and live entertainment.
Australia’s leading retail marketing conference launched its first U.S. edition as a multi-day experience integrating thought leadership, sponsorship, and live entertainment.
Approach
Led pre-production and on-site delivery across a three-day program, overseeing large-scale teams and coordinating speakers, sponsors, and live programming to ensure alignment across content, brand presence, and attendee experience.
Led pre-production and on-site delivery across a three-day program, overseeing large-scale teams and coordinating speakers, sponsors, and live programming to ensure alignment across content, brand presence, and attendee experience.
Outcome
Delivered a commercially successful U.S. debut that supported sponsor visibility, engagement, and activation goals while establishing Retail Fest as a credible platform for brand partners in a new market.
Delivered a commercially successful U.S. debut that supported sponsor visibility, engagement, and activation goals while establishing Retail Fest as a credible platform for brand partners in a new market.
